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physicsworld.com audience profile

“More than 242,000 unique visitors per month”
“More than 645,000 page views per month”

After extensive market research examining how people use the site, physicsworld.com was redesigned in 2009 to best fit the needs of its users. The objectives of the new site are: to increase repeat visits, encourage longer browsing time on the site, attract new users and – most importantly – provide better opportunities for you to reach your target market.

The new-look site has the following innovative features to appeal to both users and advertisers:

  • no registration required for any news content
  • new, shorter registration for in-depth articles
  • advertising in context
  • brand new multimedia channel