Physics and work
Jul 1, 2001
"He's the archetypal British physics boffin. Don't ever let him near a customer - he couldn't sell a bone to a dog." That's how the marketing manager of a successful high-tech company recently described the physicist who had set up the company and who was still the brains behind the operation. As a recent report called Employers' Views of Postgraduate Physicists makes clear, "customer orientation" has never been a strong point for physicists.
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