Simulation-led design offers many benefits to design engineering teams. Chief among them: Time and cost savings via less physical product testing, the ability to quickly determine the best initial designs to develop and the freedom to digitally experiment with innovative "what-if" scenarios, particularly with designs for new markets. Moving simulation further forward in the design process can give engineering teams a decided competitive advantage, but technological, personnel and cultural challenges have kept many companies from reaping the rewards. Three recent developments explored in this paper promise to change that.

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