<a href="http://physicsworld.com/cws/download/oct2009
“>The energy puzzle: download yours for free
By Matin Durrani
The new-look physicsworld.com has now been live for a couple of weeks. The relaunch went pretty smoothly from a technical point of view and we’ve snared most of the inevitable glitches, of which there were thankfully few.
Apart from a fresh new look, we’ve now got a multimedia channel, which kicked off with an exclusive video interview with the CERN director-general Rolf-Dieter Heuer. Watch out for more videos like that and keep an eye out for our webinar series, which we’ll be expanding too in the coming months.
One question we have been asked is: where is Physics World magazine? The short answer is that you can find it by following this link.
However, user testing that we carried out before relaunching the site told us that most people didn’t actually go to the website to find magazine content on a month-by-month basis. That’s hardly surprising: a website that’s updated daily is very different in tone and feel from a monthly magazine
So what we’ve done is change the focus of physicsworld.com away from being the website of a monthly magazine and, instead, onto breaking news, multimedia content, and our regularly updated blog.
All of which explains why physicsworld.com is no longer dominated — as it used to be — by a large photo of the cover of the latest issue.
But don’t worry if you love the magazine as much we do. Selected articles from each issue of Physics World magazine continue to appear in our in-depth section, which you can, by the way, cleverly filter according to different fields of interest, should you so wish.
And don’t forget that if you’re a member of the Institute of Physics, you can get free access to a full digital version of the latest issue as well as to a searchable archive of the first 20 years of the magazine. Check out the latest issue by following this link
As an added bonus just for this month, you can, whether you’re a member of the Institute of Physics or not, download a free PDF of the October issue of Physics World by following this link.
The focus of the issue is energy and climate change, with some great articles by the likes of the physicist and former BP chief executive Lord Browne, who argues that the biggest barriers to a low-carbon economy are not scientific or technological but political. Other articles look at progress in climate modelling, the materials-science challenges standing between us and clean, long-lasting energy, as well as how in the future we could all be connected to a hydrogen SuperGrid.
Download the free October issue here.
