Credibility is a cornerstone of modern science and concepts such as reproducibility and peer review have evolved to ensure that the knowledge produced by scientists is high quality. However, for science to thrive and benefit everyone, scientists themselves must be seen as credible to the general public.
This episode of the Physics World Weekly podcast features Shumaila Bhatti and Dara Wald who are social scientists at Virginia Tech in the US. They have done a comprehensive study that reveals that the perceived motivation of a scientist plays an important role in how credible they appear to the public.
The study involved nearly 1000 subjects in the US and a key result is the identification of five audience classes that differ in terms of their perceptions of scientific credibility. Wald and Bhatti talk about their motivation for doing the study and its interpretation. One of their findings is that people in all classes don’t tend to doubt the expertise of scientists, but they would prefer scientists to honest and motivated by the public good.
The paper discussed in this episode is “There is not one public: divergent perceptions of scientists’ source credibility in the United States”.
