The cosmologist Mark Trodden is one of the scientists to grab this opportunity, through his regular contributions to Cosmic Variance, a blog hosted by Discover magazine. In this audio interview with Physics World, Trodden talks about how his urge to start blogging was triggered by a long-standing interest in politics.

A flair for communication
Mark Trodden believes that scientists have a lot to gain by blogging
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Trodden – who by day works at the University of Pennsylvania – shares his thoughts on what he believes is the key to a successful blog. He talks about how he draws his inspiration for new blog entries and the need to regularly produce new blog articles in order to generate a buzz. Trodden also addresses some of the challenges facing bloggers, such as moderating reader comments to generate productive discussions.