James McKenzie recalls working for a company making LED-based lighting when it dawned on him that a rival business was doomed because it refused to confront the problems with its products
Light-bulb moment When working for a company developing LED lights, James McKenzie's experience at a trade show suddenly made him realize his rival's product was flawed. (Courtesy: iStock/DKsamco)
I recently met an old friend from the time when we both worked in the light-emitting diode (LED) ind
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James McKenzie
is the writer of the Transactions column for Physics World about physics in industry. He is writing here in a personal capacity