Read article: The secret to flying carbon-free
The secret to flying carbon-free
James McKenzie wonders how realistic it will be to de-carbonize air travel
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A physicist who has helped bring new many technology and products to market, James McKenzie is a contributor to the Transactions column for Physics World about physics in industry. He is writing here in a personal capacity
Read article: The secret to flying carbon-free
James McKenzie wonders how realistic it will be to de-carbonize air travel
Read article: Bad business models
James McKenzie examines the reasons why the WiFi-connected Juicero Press failed
Read article: The physics-based firm that helped spawn the IVF revolution
How Research Instruments went from micro-manipulators to IVF and is now backing a brand-new physics-innovation prize, as James McKenzie explains
Read article: Elevator pitches: how to get the most out of those awkward networking events
James McKenzie explains why a good elevator pitch is so vital – whether it’s introducing yourself, writing a CV or pitching a technology or business plan
Read article: How big ideas can change the world: the revolutionary potential of LiFi
James McKenzie reflects on the huge commercial prospects of transmitting data using light
Read article: Google, Mitel or LG? The fine art of naming your business
James McKenzie runs through the options of how to name your (maybe still hypothetical) physics-based business
Read article: From humble beginnings
Lessons from billion-dollar businesses that started in somebody's garage
Read article: Money from the Moon
It might sound like a "lunatic" idea, but James McKenzie argues that there are genuine business opportunities in lunar exploration – just not the ones you might expect
Read article: Patently obvious: why it pays to get intellectual property right
The story of the Segway and its cheaper cousins illustrates why hi-tech businesses need a good patent strategy
Read article: A question of timing
Elon Musk’s involvement in commercial space flight and electric vehicles underlines why getting your timing right is vital in business, writes James McKenzie