The secret to flying carbon-free
James McKenzie wonders how realistic it will be to de-carbonize air travel
Read article: The secret to flying carbon-free
Thank you for registering with Physics World
If you'd like to change your details at any time, please visit My account
A physicist who has helped bring new many technology and products to market, James McKenzie is a contributor to the Transactions column for Physics World about physics in industry. He is writing here in a personal capacity
James McKenzie wonders how realistic it will be to de-carbonize air travel
Read article: The secret to flying carbon-free
James McKenzie examines the reasons why the WiFi-connected Juicero Press failed
Read article: Bad business models
How Research Instruments went from micro-manipulators to IVF and is now backing a brand-new physics-innovation prize, as James McKenzie explains
Read article: The physics-based firm that helped spawn the IVF revolution
James McKenzie explains why a good elevator pitch is so vital – whether it’s introducing yourself, writing a CV or pitching a technology or business plan
Read article: Elevator pitches: how to get the most out of those awkward networking events
James McKenzie reflects on the huge commercial prospects of transmitting data using light
Read article: How big ideas can change the world: the revolutionary potential of LiFi
James McKenzie runs through the options of how to name your (maybe still hypothetical) physics-based business
Read article: Google, Mitel or LG? The fine art of naming your business
Lessons from billion-dollar businesses that started in somebody's garage
Read article: From humble beginnings
It might sound like a "lunatic" idea, but James McKenzie argues that there are genuine business opportunities in lunar exploration – just not the ones you might expect
Read article: Money from the Moon
The story of the Segway and its cheaper cousins illustrates why hi-tech businesses need a good patent strategy
Read article: Patently obvious: why it pays to get intellectual property right
Elon Musk’s involvement in commercial space flight and electric vehicles underlines why getting your timing right is vital in business, writes James McKenzie
Read article: A question of timing